Know your candidates before you invest
Mova Profiler uses AI-driven adaptive questioning to build comprehensive candidate profiles — so franchise award decisions are backed by data, not gut feeling.
Part of the Mova suite. Bundle with Mova PM and Desk to save 20%.
Everything you need to assess franchise candidates
AI-powered profiling, behavioral analysis, and structured reporting — designed for franchise systems that take candidate selection seriously.
AI adaptive questioning
Powered by Claude — the world’s leading commercially available AI — Mova conducts behavioral interviews that adapt in real-time, probing deeper where it matters most.
Six-dimension profiling
Assess communication style, work methods, leadership, strengths, growth opportunities, and red flags — all weighted to your priorities.
Anti-gaming detection
Consistency checks, varied question framing, and social desirability bias detection ensure authentic candidate responses.
Comprehensive reports
Auto-generated profiles with executive summaries, dimension scores, severity-rated red flags, and Discovery Day guidance.
Mobile-first for candidates
Candidates complete assessments on any device with a friendly, conversational interface. Pause and resume anytime.
Benchmark and compare
Define your ideal franchisee profile and see how each candidate measures up. Compare candidates side-by-side.
See it in action
From candidate assessment to comprehensive profiling — every step designed for clarity and confidence.
Pipeline at a glance
Track every candidate through your pipeline with a visual Kanban board. Drag to advance stages, filter by tags, and never lose track of a prospect.
AI-driven interviews
Candidates answer on any device. AI adapts questions in real-time.
Tell me about a time when you had to manage a team through a significant operational challenge. What was your approach?
In my previous role managing a logistics team of 15, we faced a sudden 40% increase in order volume during peak season. I immediately...
Comprehensive candidate reports
Six-dimension scoring, red flag detection with severity ratings, communication style cards, and Discovery Day preparation — all generated automatically by AI.
How it works
From template setup to scored candidate profile in four steps.
Configure your assessment
Set up templates with seed questions, dimension weights, and target question counts. Clone and customize for different candidate types.
Invite candidates
Send magic link invitations. Candidates complete assessments on their own time with no account creation required.
AI conducts the interview
Claude — Anthropic’s frontier AI model — adapts questions in real-time using validated behavioral techniques, building a complete profile across six dimensions.
Review and decide
Get scored reports with red flags, communication style cards, and Discovery Day guidance. Share branded PDFs with stakeholders.
Built for franchise systems
Configurable templates for every candidate type in your pipeline.
Standard franchise candidates
Screen prospective franchisees with a comprehensive behavioral assessment covering all six profiling dimensions.
Multi-unit operators
Evaluate leadership and management capacity for candidates looking to operate multiple franchise locations.
Area developers
Assess strategic thinking, financial readiness, and organizational capability for territory development roles.
Conversion candidates
Profile existing business owners considering conversion to your franchise system, identifying adaptability and system compliance.
Scale assessments across your entire network
Franchisors can invite every location under one account — with centralized templates, unified reporting, and a built-in revenue model. Franchisees get instant access at a lower cost.
For franchisors
Centralized oversight
See every franchisee's candidates, assessments, and pipeline from a single dashboard. Drill into any location with one click.
Shared assessment templates
Build templates once and share them across your entire network. Franchisees get consistent, brand-aligned assessments without the setup.
Network-wide analytics
Compare candidate quality, pipeline velocity, and assessment completion rates across every location in your system.
Revenue opportunity
Set your own pricing for franchisee accounts. Mark up platform costs to cover management overhead and create a new revenue stream.
For franchisees
Instant access
Accept your franchisor's invitation and start assessing candidates in minutes. No setup, no configuration needed.
Pre-built templates
Use assessment templates curated by your franchisor, already tuned for your industry and candidate types.
Reduced cost
Access enterprise-grade AI profiling at a fraction of the standalone price through your franchise network.
Your own workspace
Manage your candidates, pipeline, and team independently. Your data stays yours — your franchisor sees the big picture.
Simple network pricing
Add franchisee locations for as low as $10/location/month plus $1/user/month. Set your own franchisee pricing to cover management costs or create margin.
Billing flows through Stripe Connect — franchisees pay you directly. No middleman.
Profiler + PM + Desk, better together
Assess candidates with Profiler, manage projects with PM, and handle support with Desk. Bundle all three and save 20% on your monthly bill.
Not sure which plan? See Pricing →
Important legal notice for franchisors: Utilizing AI-driven assessments and maintaining visibility into franchisee applicant data may create regulatory implications under applicable franchise and employment law. Before implementing Mova Profiler across your franchise network, consult with your franchise attorney to ensure your use of candidate assessment tools does not unintentionally establish a joint employer relationship or violate applicable franchise disclosure requirements.
Mova Profiler is a technology tool and does not provide legal advice. This platform is not a substitute for independent legal counsel.
Ready to transform your candidate assessment?
Start building data-driven franchise profiles today.